When we walked into the offices of E.R. Plumbing and met the owner, David Parker, we knew a special relationship was in the works. The E.R. team consists of some of the most genuine, nicest people you will ever meet. They are also very serious about what they do and put their clients needs first. E.R. is open 24 hours a day to fit anyone’s schedule and doesn’t charge more for that. Their daily focus is fixing customer’s problems quickly and efficiently and making sure their customers are totally satisfied.

Chances are, you have noticed an ambulance driving around town and when you took a second look, you realized that the truck was truly for a plumbing company. Welcome to the world of great marketing and Dave was the man behind it. When we began working together, we completed an audit of their website, social media, SEO, email management and traditional advertising. We determined they needed a new website that would speak to consumers with more calls to action and a fresh, modern look. The site needed to be easy to navigate and contain useful, timely information. We focused on the services that stand them apart from their competition and really honed in on the “satisfied customer” culture that is ER Plumbing.

Next we combined all of the email addresses they have been collecting for the last 7 years. We made sure our opt-in list was up-to-date and created a custom newsletter template that will be updated with tips and coupons. We can now control their email management system effectively, relieving them of that burden and freeing up their time to focus on their business.

Finally, we made a complete overhaul with their social media. Videos are being utilized for information and education, we are following their target market on twitter, we are linked with over 500 local professionals on LinkedIn and have created a custom sidebar and landing page on Facebook. We are lucky that Dave is so open to new ideas and had such terrific ideas of his own. He understands social media (and looks great on camera!) His approachability is what makes their company such a superstar.

This is all just the beginning as the launch of their website was the first step. Now it will be a fury of posting, tweeting, emailing, promoting, talking, educating, uploading, and tracking to see how this all comes together. Join us on the journey by liking, following or linking to ER Plumbing.

This is just the first example of what a complete makeover looks like on a company. Our turn-key system allows any company to update their digital and social media presence and takes the burden of keeping track of so many systems out of their hands and into expert hands. It just so happens that we are lucky enough to work with companies and people we genuinely respect. E.R. Plumbing and paper blossom marketing both put the needs of their clients first and foremost and that makes all the difference to people.

Our thanks to the wonderful folks at E.R. Plumbing who make everyday a great day to work together, Trish Saeman of Go Beyond SEO (our partner and friend), Kimberly Wilner for creating the amazing graphics and Lena Lumelsky of Woland Technology for her brilliant coding!